Category: Business

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Business
Rafael Azuaje

5 ways a CRM will help your marketing strategy in 2024

In today's dynamic business environment, a customer relationship management (CRM) system is an indispensable tool. Its ability to automate and optimize key processes not only improves efficiency, but also enhances the connection with customers, thus strengthening the growth and competitiveness of your business.

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publico objetivo
Business
Luis Balaguer

How to reach your target audience? The importance of segmentation for B2B companies

In the marketing world, market segmentation plays a crucial role in reaching the target audience and achieving the established goals. In the realm of B2B companies, this aspect becomes even more important due to the particular characteristics of the type of market. In this blog, we will address the importance of segmentation in B2B companies, as well as the associated challenges and the fundamentals to carry it out effectively.

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Negocio B2B
Business
Luis Balaguer

Take your B2B Business to the Next Level

Today's business world is very competitive not only because of the services offered by each organization but also because of the different marketing strategies used to promote them. The business lines of the companies determine the way they approach their customers and that is why the B2B market deserves a special approach to be successful.

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