Having a good Digital Social Marketing strategy can help you reach the right audience, adapt to the new habits of people and companies on the network and learn how to make use of Social Media Marketing, but first you have to talk about:
What is Social Media Marketing?
Social Media Marketing is a part of the marketing strategy and is developed mostly in social networks so the audience is 100% digital, it is also a set of actions designed to publicize the services or products of a company and to generate a link with the audience.
The key to good Social Media Marketing is to establish a real relationship with customers to achieve their goals.
Some of the most commonly used actions are:
- Email Marketing
- SEO and SEM strategies
- Social Ads
All of the above are part of a strategy called Inbound Marketing.
Social Media Marketing leverages the capabilities of Social Media and Web applications to generate Engagement (level of commitment that consumers or users have with the brand) and the exchange or Social Sharing in order to increase the brand's presence.
There are different social platforms to carry out a good Social Media Marketing strategy, but today we will focus on LinkedIn specifically.
Let's first talk about What is LinkedIn?
It is a social network whose purpose is to connect the world's professionals, they can be individuals or companies, has a friendly platform, easy to use, plus it allows you to create content of professional value, this social network is available for mobile devices with the App and you can also make use of it through its website.
About its foundation
It was in 2002 by entrepreneurs Reid Hoffman, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant, and Allen Blue and by 2016 Microsoft bought it for $26, 200 million. It currently has approximately 150 million users.
How do people think LinkedIn works?
Most people think that LinkedIn is a platform that serves to upload your resume and look for a job, but if it were this way, LinkedIn would be just another job board platform or a tool for human resources and recruiting people, and this is not the case.
How should you DO use LinkedIn?
The LinkedIn profile can fulfill the function of having the resume online or can serve to keep your professional circle updated about your titles and recognitions, however, its focus goes beyond that, LinkedIn is more inclined to be a profile with life and dynamism that must be kept updated with the professional image we want to project.
The main function is to connect with other people looking to do business or simply share knowledge and professional experiences, a very important detail to highlight is that although it seems to have many similarities to a leisure social network, LinkedIn is a social network in which you must take care of the content you share, because this "unprofessional" content could compromise your personal brand and change the way in which your colleagues or companies perceive you.
How does LinkedIn work?
Before having a profile you must be clear about your objective, what do you want or what do you need to do with this profile?
These are the main objectives:
- Get a new job.
- Recruiting employees.
- Redirect LinkedIn users to your website.
- Capture leads (possible potential customers)
- Find people interested in investing in your business.
- Find companies in which you can invest your money.
- Search for specialized companies to obtain products or services.
- Share knowledge or experiences in your professional area.
- Keeping up to date with your colleagues
- Observe how the competition behaves.
Once you have your objectives clear, you need to move on to the focus part so that you can make the most of your LinkedIn profile.
About LinkedIn approaches
- Networking platformIf what you need is to expand your network of work contacts better known as networking, LinkedIn is the platform for you because you can make different types of interaction from people you know, to potential customers who are interested in your product or your next boss.
The important thing about these interactions is that you share content of value, of what interests you, not only leaving a reaction but also commenting or sharing it, also do not forget that it is very important that you respond if someone interacts with you. And finally, join LinkedIn groups and have an active participation. - Employment platform: Although many people tend to use LinkedIn as an employment platform and it is not its correct use, sometimes it can work, however it is necessary that you have complete and correct information such as: your last jobs, last degree, last course or certification you had, your name with last name, current position, country where you live, sector in which you work, your social networks, volunteer experience, languages you speak and book. Having your complete profile will position you as a complete professional.
- Advertising platformIf you don't have a page for your company or business yet, you need to have one to start getting content and traffic, so that people can enter and discover your services.
It is very important that at this point you have a digital strategy established to use LinkedIn, do not forget to use visual content, measure your numbers with monthly metrics, find the best time to publish on LinkedIn, take care that your copy is short but to the point and respond to comments made to you.
Do not forget that when you make proper use of LinkedIn for marketing your brand is strengthened, opening new possibilities to both customers and talented workers, you will also be giving greater visibility to your brand from another platform and you will be at the forefront.
We hope this content has helped you, leave us your comments below, we look forward to reading them.
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