Chile has positioned itself as a leader in the adoption of renewable energy, offering fertile ground for innovation and sustainability. With a climate conducive to solar energy, the country faces both challenges and opportunities in this growing sector. In this interview with Victor Bermar, General Manager of BLP Ingeniería in Chile, and Ashley, the company's Commercial Director, we explore the current renewable energy landscape in Chile and the prospects for the future.
Economic and geographic challenges of solar energy
Despite the ideal conditions for solar energy in Chile, one of the main challenges remains the cost of implementation. Although the country has areas of high solar radiation, such as the Atacama Desert, companies and individuals still have to consider the initial installation costs. Victor points out that the initial investment in solar technology remains high, which limits access to clean, renewable energy, especially for private organizations that prioritize cost minimization over sustainability.
In addition, Ashley notes that a common challenge is the misperception that solar is not viable in areas with cloudy or rainy climates. Many times, customers need to be educated on how solar panels work effectively even in less than ideal conditions, thanks to photocells that capture indirect solar radiation.
Innovations and solutions
BLP Ingeniería is addressing these challenges by manufacturing photovoltaic lighting towers, an innovative solution that reduces emissions of greenhouse gases. CO2 and fossil fuel consumption. These towers, which are gaining popularity both in Chile and in other countries such as Peru and the United States, are a sustainable alternative to traditional diesel lighting towers.
Victor explains that these towers not only offer environmental benefits, but also economic benefits by reducing fuel and maintenance costs. The company is also developing customized solutions to suit specific customer needs, demonstrating BLP Ingeniería's flexibility and capacity for innovation.
On the other hand, it is crucial to implement effective marketing strategies to drive the adoption of solar energy. 15Element is specialized in industrial B2B marketing for the solar sector, offering solutions that enhance the visibility and impact of renewable energies in the market.
Future of renewable energies in Chile
Looking ahead, Victor and Ashley are optimistic about the growth of renewable energy in Chile. Despite current challenges, the technology continues to advance rapidly, and costs are expected to continue to fall. Victor notes that Chile has already made significant progress in solar energy storage, which is crucial to ensuring a steady supply of clean energy.
Ashley highlights the potential for agribusiness in Chile to adopt solar technologies, such as solar pumping for vineyard and field irrigation. These applications not only offer sustainability, but also improve operational efficiency and reduce dependence on fossil fuels.
To learn more about how agribusiness can benefit from solar solutions, please visit our solar energy in agribusiness page.
Chile is uniquely positioned to lead the way to a more sustainable future. With companies like BLP Ingeniería at the forefront, the country can overcome economic and geographic challenges through innovation and education. As more organizations and consumers adopt these technologies, Chile can become a global model for renewable energy integration.
If you are interested in learning more about sustainable solutions and how BLP Engineering can help you make the transition to renewable energies, feel free to visit 15 Element Agency to discover marketing strategies that can boost your solar business.
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