Updated guide: Image sizes for social networks 2024

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Visual content on social media is crucial to capture attention and improve audience engagement. Image sizing for social media 2024 is essential to ensure your content looks perfect and is effective. As we move towards 2024, it's critical to know the image sizing specifications for platforms like Facebook, Instagram and LinkedIn. This blog offers detailed guidance on optimal image dimensions for these platforms, ensuring your visual content has maximum impact.

Facebook 2024

Images of publications

For publications in the Facebook feedThe size of images for social networks should have an optimal size of 17 x 13 cm (500 x 385 pixels), in landscape format. This size ensures that the image is displayed correctly without unexpected cropping.

Cover images

The Facebook cover image remains a dominant visual element on any profile or page. By 2024, the recommended size is 82 x 31 cm (851 x 315 pixels). Make sure that the central design is not cut off by the overlapping profile elements in the image.

Announcements

Facebook ads require precision sizing to avoid distortion or clipping. An effective standard size for ads is 17 x 13 cm (500 x 385 pixels), maintaining uniformity with regular publications for a consistent presentation.

Instagram 2024

Images of publications

For posts on Instagram, square images are iconic and should maintain a size of. 12 x 12 cm (1080 x 1080 pixels). However, to accommodate different styles of content, vertical images should be of 12 x 16 cm (1080 x 1350 pixels) and the horizontal ones of 16 x 9 cm (1080 x 608 pixels).

Instagram Stories

Instagram Stories are a powerful visual marketing tool. In 2024, the optimal social media image size for this social network is 9 x 16 cm (1080 x 1920 pixels), which is ideal for viewing on mobile devices in portrait mode.

Image size for social networks: LinkedIn 2024

Images of publications

For LinkedInimages in publications must be of 17 x 9 cm (1200 x 627 pixels). This size is perfect for a professional feed where the visual content complements the textual information.

Profile banner images

For profile banners on LinkedIn, the recommended size is 158 x 40 cm (1584 x 396 pixels). This large area allows a detailed presentation of the brand or professional, key to make a positive impression on the professional network.

Keeping up with optimal social media image sizing is critical to maximizing the impact of your visual content in 2024. Use this guide to make sure your images not only look great, but also work effectively to engage your audience and achieve your social media marketing goals. With the constant evolution of these platforms, reviewing and adjusting your visual strategies regularly will help you stay ahead of the curve in a competitive digital marketplace.

Tamaño de imágenes para redes sociales

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